idfive's law #1

You can't be all things to all users all the time

A focused design with clearly articulated communication goals and target users can't fail.

idfive's law #2

Be honest, it works.

Take inventory of your brand and leverage its strengths truthfully and honestly. You will get a better response.

idfive's law #5

What works best online can only work online

Communicating online means utilizing real-time data, social connections, and multiple media to optimize strategies and campaigns.

idfive's law #4

Brands are collaborations

It's not just what you say about yourself, it's what they're saying about you, too.

idfive's law #6

'Design' means creating beautiful solutions to human problems.

We believe that aesthetics, technology, information architecture, and media must come together to serve and delight humans.

idfive's law #3

Collaborators do more, faster, better.

Build a strong client-agency team, leverage skills, strengths and capacity to break away from the pack.

idfive provides advertising, web development, brand consulting, and digital media for higher education, not-for-profit, financial services, business to business, and health care organizations.

News Items

August 2010

UB's Admissions Site Launches!

idfive's Andres Zapata presents at the eduWEB Conference in Chicago.

idfive welcomes three new clients to its roster.

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July 2010

PRSA Gives idfive Best in Maryland Awards

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June 2010

idfive Honored With Coveted Awards

New Talent Supports idfive Growth

idfive Speaks at the 2010 eduWeb Conference

idfive Awarded Contract with Meridian Health – The Jersey Shore’s Premier Health Provider

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May 2010

Sean Carton Speaking about Social Media at UPENN 5/21.

"The Great Click Debate" as seen by Sean Carton and published by ClickZ.

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March 2010

"(Post) Modern Marketing Myths: Busted" as Written by Sean Carton and Published by ClickZ

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February 2010

 idfive Launches USS' New Website

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January 2010

Idfive is pleased to announce the launch of our latest website for Maryland Citizens for the Arts...

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October 2009

Sean's PRSA Teleseminar: Cheap, Fast, and Out of Control.

In a collaborative effort between Kent State, idfive and PaperThin, the gorgeous new Kent State website launched.

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