Problem:

UMBC needed to boost recruitment in both their undergraduate and graduate programs. Traditional advertising efforts being conducted by the school weren't yielding the desired results.

The Solution

Idfive launched an online marketing campaign for UMBC that used high-impact advertising and search engine optimization to drive responses to landing pages that capture prospect information, express the school's value proposition, and serve as a gateway to the UMBC website. The advertising campaign exceeded admissions targets for qualified applicants in the first year, and similar results are expected during the second.