As an organization, the Catholic Charities’ mission is to provide direct social services, education and advocacy for underserved people of all faiths. They are the largest and leading provider of social services in the state of Maryland.
The challenge was to create a site that would visually appeal to each of their many target groups, serve as the hub for a large amount of information regarding the different services offered, and allow quick and easy access to specific topics.
idfive performed a site visibility scan to help Catholic Charities better understand its audience and their online needs. This scan showed all the different demographics of users coming to the site and what information they were looking for. We then reorganized and redesigned the site, featuring large photos of the faces and people that are directly impacted by the services provided. Information is quickly found and the user is able to interact with the site more easily than ever before.