Mba.com is the place where MBA hopefuls go to perform a wide range of activities. For example, some users just want to register for the GMAT exam and get out, while others don’t even know how an MBA can catapult their careers.
The old website was difficult to use, and tried to be all things to all users. Many of the most important parts of the site were hard to find, the site lacked personality, and functionality did not connect with the needs of the average user.
The new mba.com connects visitors with the type of content they seek–whether their need is transactional or explorative. The redesign is visually arresting, well organized and approachable. New architecture surfaces important content to the home page, simplifies the site structure, employs extensive multimedia content, and extends reach through the use of social media.
The site received a Silver Addy in the Interactive Media category at the 35th Annual Addy Awards in Baltimore.