College of Notre Dame
As a small, single-sex, Catholic liberal arts college in Baltimore, Notre Dame needed to differentiate itself from the other colleges in the area as well as drive enrollments in both undergraduate and professional graduate programs.
The College needed to increase the percentage of students who enrolled after being accepted into the College.
Our strategy for the public web site was to concentrate on determining what makes Notre Dame different and understand why it would appeal to its target audiences. idfive lead a comprehensive Web360 analysis of both internal and external audiences along with a competitive analysis and brand experience analysis.
In order to increase enrollment yields, idfive realized that helping the students form a relationship with the College (and their future classmates) as soon as they’d been accepted would help them to decide to enroll at Notre Dame. Idfive’s strategy was to create a private social networking site for admitted students in order to allow them to interact with each other and with selected representatives of the College.
Idfive created a web site that celebrates the differences at Notre Dame and helps communicate its unique brand experience to all audiences. The site also was reconfigured to lead students, faculty, and staff to information that they needed on a daily basis. The entire site was based on the CommonSpot CMS which has allowed the College to manage content and provide timely updates of news and information on the site.
For the admitted students, idfive developed a social networking site based on the Ning.com platform. Ning was selected over other social networking platforms (such as Facebook) because it allowed us to create a site free from the other distractions of social networks (such as advertisements, friend feeds, etc.) that could be moderated by the College if necessary. The result of this social networking initiative was that the College was able to increase its enrollment yields by 7% the year the social network was put in place.
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- CND - 1st Level Internal
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- CND - Internal