As a small, single-sex, Catholic liberal arts college in Baltimore, Notre Dame needed to differentiate itself from the other colleges in the area as well as drive enrollments in both undergraduate and professional graduate programs.
The College wanted to increase the percentage of students who enrolled after being accepted. idfive led a comprehensive Web360™ analysis of both internal and external audiences along with a competitive and brand experience analysis.
idfive created a web site that celebrates the differences at Notre Dame and helps communicate its unique brand experience to all audiences. The site also was reconfigured to lead students, faculty, and staff to information that they needed on a daily basis. For the admitted students, idfive developed a social networking site based on the Ning.com platform, selected because it allowed us to create a platform free from the distractions of other social networks (such as advertisements, friend feeds, etc.) that could be moderated by the College if necessary. The result of this initiative was that the College was able to increase its enrollment yields by 7% the year the social network was put in place.