Higher Education
While our work for higher-educational clients and institutions has spanned 4 years and countless projects at idfive, our founders have been working in higher-education marketing for more than a decade. From creating social networking sites to redeveloping the user experience and information architecture, we have delivered measurable results for a range of colleges and universities.
Smart institutions need smart marketing and design solutions in order to increase student application and enrollment, expand a college brand, and develop new perceptions. idfive delivers concrete solutions with measurable results.
College of Notre Dame
As a small, single-sex, Catholic liberal arts college in Baltimore, Notre Dame needed to differentiate itself from the other colleges in the area as well as drive enrollments in both undergraduate and professional graduate programs.
GMAC
The Graduate Management Admission Council is the provider of the GMAT exam, the main standardized test for those who want to get into graduate MBA programs. In addition to the exam and test preparation materials, GMAC provides intelligence to colleges and universities with graduate management programs and serves as the global promoter of graduate management education on its sister site, mba.com as well as test preparation materials.
SUNY Potsdam
While one of the more distinct members of the SUNY system, SUNY Potsdam was nevertheless struggling to differentiate itself. Located north of the Adirondack Mountains (it’s only an hour and a half from the Canadian Border), it features a unique location, a challenging climate, and an extraordinary sense of community amongst its students.
UMBC
A mid-sized public university in Maryland that needed to boost recruitment in both their undergraduate and graduate programs. People who knew the school loved it, but those who hadn't visited the campus knew very little about it and held outdated and incorrect perceptions of the university and its offerings.