Since its founding in 1976, Yaffe & Company has distinguished itself in the non-profit compensation consulting business by basing their strategic compensation advice on survey data collected from a wide range of institutions.
Yaffe needed to update their brand to match the high level of strategic insight and service—what they like to call "The Yaffe Difference"—they were providing to their clients. And, senior consultants at the firm (many who are former CEOs and Presidents of large hospitals or colleges) spent too much of their time managing their data before they could apply their expertise to make strategic recommendations.
idfive pursued a two-phase solution to Yaffe & Company's online brand image and data-collection issues. First, a new website design targeted prospective clients that clearly communicated both Yaffe & Company's deep experience and their superior service. Second, idfive selected, installed, and customized an off-the-shelf, high-end online survey tool that provided the functionality and data collection features Yaffe & Company needed in order to develop the strategic insight so necessary for their business. The result of idfive's work has been faster data collection, more timely insights, and more satisfied clients for an already thriving business.