Camden Partners is an investment firm with three products: a private equity fund, a private equity fund of funds, and a small-cap fund that all draw on the experience and research of their dedicated team of advisers.
The firm wanted to emphasize the fact that while they have three separate products, these products are able to consistently achieve high yields through the synergy that develops between them. In addition, they wanted to bring the people in the firm front and center to better convey the importance of the long-term experience, access, and relationships those partners bring.
idfive used a three-part design that made up a coherent whole, communicating the "three products, one company" approach. Utilizing photography of the people in the firm in order to emphasize the people behind the products, the copy highlighted the benefits of the team's approach and success in bringing high returns to their clients.