Problem:

Driving enrollment is a priority for the College of Notre Dame of Maryland website. The previous site misrepresented the college's true personality, poorly stated the college's value proposition, didn't recognize its role as a leading women's Catholic college and failed to promote itself as a leader in the education community.

The Solution

The primary objective of the redesign was to enhance the user's experience with the content and to communicate the College of Notre Dame's image and institutional position to its external constituents, all while maintaining the existing content management system. The new design also aimed to counter misconceptions about the school through compelling imagery, interactive features, student blogging, and clear organization.