September 2009

Local ad firms win University of Baltimore, University of Maryland accounts

... "The University of Baltimore, meanwhile, has tapped Idfive to revamp its Web site and develop an advertising campaign to attract new students. The school will spend $4 million during the next five years." ... More.

A Social Media Strategy Checklist

Why should you spend your ad dollars on social media?

That might seem like a silly question, given that everyone seems to be shifting ad budgets to hop on the social media bandwagon. But if you aren't asking it, you're asking for disaster. And if you can't answer the question with a comprehensive, strategic answer, you're wasting your money. More.