July 2009

idfive's Sean Carton Speaks at eduWEB 2009

Taking the Plunge: A Social Media Workshop

What is social media exactly? What's the best way to use it? How can it help build brands, drive inquiries, and bolster your recruitment efforts? This workshop (given at eduWEB 2009) answered those questions and more, moving from "social media 101" through an examination of the types of social media and how to best use them in higher education recruitment effforts.

Cheap, Fast, and Out of Control

In an age when anyone can say anything about your insitution (and often does!), how can you manage your brand online? This presentation (presented at eduWEB 2009) examines how social media is impacting how brands are expressed online and provides strategies for incorporating (rather than fighting) social media in higher education brand strategy.