Capabilities

web360™

Overview

Great, effective design can only come from understanding and that understanding can only come if you've got the right information.

Our Web360™ process has been developed over the course of a decade to provide this information by looking at every aspect of your Web presence, from brand and communications strategies to content, transactions, usability, and technology in order to discover how well they're working and what needs to be changed in order to get the most out of your Web site.

After our team of usability experts, technological gurus, brand strategists, designers, and content specialists look at your site from the inside, we'll turn our attention outward to your audiences, examining their motivations, desires, behaviors, brand perceptions, online experiences and needs through a combination of interviews, discussion groups, contextual research, surveys, and third party research.

The result is a complete and comprehensive picture of your site and your online brand experience that will provide the understanding you need to get the most out of your online presence.

The Process

The Web360™ process includes the following 7 steps:

  1. MarcomScan

    A review of current marketing activities, plans, strategies, and goals in order to determine how the Web (and other electronic communications vehicles) can be best incorporated and leveraged.

  2. HeuristicReview

    An in-depth review of the site by a usability/user experience expert in order to determine how well the current site coincides with best practices for usability and user experience.

  3. AudienceScan

    A review and analysis of site audiences (actual and desired) in order to determine how best to suit their needs with the redesign. This phase usually includes focus groups, interviews, and surveys and can lead to the development of personas that can guide development.

  4. TrafficScan

    A thorough look at the current site traffic in order to determine usage patterns, flows, and interest areas.

  5. ContentScan

    An examination of the current site content and the content being published by your organization in order to best determine how content needs to be deployed (and managed) on the Web.

  1. TransactionScan

    An analysis of how information is exchanged between your organization and your constituencies in order to determine how those transactions (informational, financial, etc.) can be facilitated online.

  2. TechScan

    A comprehensive review of your current Web site infrastructure including technologies used, hosting, and backend interfaces with organizational databases and other in-house systems.

The Deliverables

The Web360™ process will provide a comprehensive "blueprint" for the development of your new site including:

  1. Competitive analysis including a comparison matrix and brand positioning comparison. If desired, the competitive analysis report can also include a review of competitive media and marketing strategies.

  2. Brand experience report detailing how your site's online brand experience reflects the overall brand experience of your organization.

  3. Online marketing overview of how the site can be positioned and promoted online through advertising, search engine marketing, email, and other techniques. If desired, this part can include a comprehensive media plan for site launch promotion and traffic generation.

  4. Creative brief to guide design and online positioning.

  5. Heuristic review of current site usability and user experience.

  6. Audience analysis including findings from user research and third-party demographic research.

  7. Content inventory including an analysis of all content, content processes, and recommendations for new content and content management. The inventory can also include a content migration plan if necessary.

  8. Traffic analysis of current and historical (if logs are available) traffic patterns and their implications.

  9. Transactional analysis of all transactional elements and opportunities for improvement. We'll also examine how current offline transactions can be streamlined and moved to the Web.

  10. Information architecture and top-level wireframes to guide site redevelopment.

  11. Infrastructure plan and recommendations for site infrastructure and technologies.

  12. Functional requirements for new application development.

At the end of the Web360™ process you'll have all the information, insight, and understanding you'lll need to successfully redevelop your Web presence.

Pricing

The cost of the Web360™ process varies depending on a number of factors including the size of your site, the amounts and type of audience research, the complexity of the competitive analysis, and the amounts and types of content and transactions that must be analyzed.

Please contact Sean Carton to discuss your needs and specifications.

SEAN CARTON, chief strategy officer

mail             225 E. Redwood Street, 3rd Floor,                             Baltimore, MD 21202
office            410.837.5555 ext. 19
email            sean.carton @ idfive.com