Advertising
Online and Traditional Advertising
CPL, PPL, CPC, CTR, eCPM, CPM, CPA, or ROI? Who knows? We do. Let us navigate this alphabet soup for you and we will deliver results in the form of traffic, conversion, awareness and whatever else makes sense for your advertising campaign.
idfive offers a rich array of services to help you achieve your promotional and advertising goals:
- research,
- strategy,
- creative,
- production,
- media planning & purchase, and
- tracking & reporting
Advertising's perfect storm is on the horizon. As mass media advertising vehicles continue to underperform, online and interactive solutions are improving the effectiveness of advertising. We are seeing a migration of advertising dollars to online venues. The Google Adwords program is only one example of an increasingly refined advertising model where the consumer is almost grateful to see a well placed advertisement which caters to their needs.
Online advertising is compelling because it offers the following:
- Global Reach - Online advertising can now reach more people in more places than any other medium. Period. Really.
- Interactive, Rich Media - Online advertising can be as immersive as radio, compelling as television and as interactive as a telemarketer.
- Precision Targeting - Demographic, behavioral and content targeting permit your customers to see the products they want and have an interest in.
- Knowledge - Are you reaching your target audience? Are you effectively communicating with them? How should your message be refined? What should be changed? These questions can be answered with online advertising's tracking.
It is all about attention.
Regardless of the changes occurring in the mediasphere, managing attention is still the job of the professional communicator.
Advertising needs to address the challenges of the connected, time-shifted, always-on consumer. The question is how?
Today's consumer is bombarded by information from all sides, and that bombardment will only continue to grow as choices expand. While the choices continue to grow, attention continues to be a constant.
Understanding how to attract that attention and deliver a message will require knowing the consumer better than ever, understanding her motivations and patterns, and will require a data-rich feedback loop that measures, optimizes, and targets messages matched and personalized to the individual. In short, it requires informed design.
idfive offers decades of experience, a rich array of solutions to meet every budget or goal, and the informed understanding your company or institution requires to stay ahead of the game as the advertising ground shifts under our feet.