Late last week Yahoo! announced and revealed it’s final decision on it’s new logo (below). After 18 years of the same iconic Yahoo! logo (above) the company, under guidance of Marisa Mayer, is attempting to start rebranding itself in a way that might bring new life to the brand and suite of sites so deeply integrated in the internet. Though they weren’t the first internet “search” engine, Yahoo! is one of the 9 remaining search engines of the original 18 that existed BEFORE Google.
To get there, Yahoo! launched a 30 Days of Change campaign in early August revealing one potential new logo each day leading up to the big announcement on September 5th. On her personal Tumblr, Marisa Mayer states that they wanted the new logo to be “…whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.” and the new logo clearly shows they put a lot of technical thought into it. Even in this launch video illustrating the new logo you can see the attention to all the little details.
What I feel is missing is all that whimsical, modern, freshness that Marrisa described in her blog and the logo almost feels mechanical even with all it’s swooping curves and the slightly varied stroke widths.
What do you think of Yahoo!’s new logo? Do you think it will last another 18 years? Another 3 years?
Here are some of my favorites from the 30 Days campaign that didn’t make the cut:
The Next Web – One more variation of the new Yahoo logo, from the company’s design intern
Mashable – Yahoo Finally Unveils its New Logo
Yahoo! – Daily Logo / The New Yahoo! Logo
Yahoo! Small Business Advisor - Yahoo’s New Logo: Great New Look or Another Boring Design?