There are two top-level categories to on-screen interfaces: what it does and how it feels as it is being done. Many of us know this as Usability/Function and User Experience. Here is a post I wrote about this ten million years ago. Google has traditionally excelled in the function department, but most of their tools [...]
Post by Andres Zapata
Generation Touch
If you follow idfive, you probably know that we do a ton of marketing, communication, advertising, web design and development in the higher-ed space. A large chunk of our success is due to our deep understanding of the college decision-making process. Several layers below that is the understanding of the audience, their peers, and the [...]
When you put it like that…
We used to have some clients that honestly tried to do stuff like this to us. Amazing! Yay for reasonable clients that value our thought, creative and execution.
On Content Strategy
We often get companies asking about content strategy. The answer is never the same but always similar. “It depends on you, your goals and your audience.” And that’s always different because no two companies are the same. What’s always the same is content must be useful, centric (user), clear, consistent, and concise, or “UCCCC.” And [...]
Got Good UX Designers?
Good fresh-out-of-school UX Designers are tough to find. Why? Because a UX Designer can only be taught so much, the rest needs to be learned. And since there are so many tentacles to UX Design, the learning takes time. A holistic, multidisciplinary approach to the design of user interfaces for digital products, defining their form, behavior, [...]