We all grew up saying, “left” and “right” brain to explain-away creativity, personality, and natural tendencies. Well, all that good stuff is false. As it turns out, you need both your left and right brain to process language, make pictures and form rational thought. Both sides do it… but for different reasons. This is where [...]
Post by Andres Zapata
Integrated Digital Marketing: The Chicken, The Egg and Everything in Between.
In web design, development and digital marketing, many clients want quick results. While with some know-how and a ton of elbow grease, online advertising can generate fast, attributable, qualified and economical results it doesn’t make much sense to develop a media plan, targeting strategy, and compelling creative unless you have a destination that’s tuned for [...]
Can SEO Predict the Next President?
We are in the middle of one of the savviest and most brutal political campaign that I can remember. Both political candidates are jockeying hard for our vote. Favor seems to be yo-yoing daily. And there is a lot, and I mean A LOT, at stake. A Harvard Business School doctoral candidate who has been studying [...]
Prospective Undergraduates Want to be Phoned
According to “The Medium Is the Message: Should a College Call, Text or Tweet?” a New York Times article published earlier this week, high school students heading to college don’t want to be Facebooked, they want to be phoned. I am not surprised to see this about the millennial generation. Our research on this generation is [...]