According to “The Medium Is the Message: Should a College Call, Text or Tweet?” a New York Times article published earlier this week, high school students heading to college don’t want to be Facebooked, they want to be phoned. I am not surprised to see this about the millennial generation. Our research on this generation is [...]
Post by Andres Zapata
Google+ Gets User Experience
There are two top-level categories to on-screen interfaces: what it does and how it feels as it is being done. Many of us know this as Usability/Function and User Experience. Here is a post I wrote about this ten million years ago. Google has traditionally excelled in the function department, but most of their tools [...]
Generation Touch
If you follow idfive, you probably know that we do a ton of marketing, communication, advertising, web design and development in the higher-ed space. A large chunk of our success is due to our deep understanding of the college decision-making process. Several layers below that is the understanding of the audience, their peers, and the [...]
When you put it like that…
We used to have some clients that honestly tried to do stuff like this to us. Amazing! Yay for reasonable clients that value our thought, creative and execution.