I’ve used SEOMOZ and their Open Site Explorer before to do some high level analysis of prospective clients as well as some basic benchmarking when starting a new projects. We recently signed up for our trial pro membership to give all of their tools a real test. While exploring their tools and site, I stumbled across their Daily SEO Blog and a great video about understanding the inbound marketing funnel. Looking at the inbound marketing funnel as a whole is important to making informed decisions about your advertising, marketing and social media efforts.
As Rand Fishkin will explain, in the video below, basic analytics can sometime mislead decisions being made about where to invest more time and money when it comes to marketing.