Seen any good TV lately?
According to a new report from Nielsen, you may have, but you’ve probably seen 8.5% less than in the past. On the other hand, there’s a very good chance (84% in fact) that you’ve watched online video. According to Nielsen, more people now watch video once a month on their computer screens than on their TVs.
But if you’re in the TV biz, the news is even worse. According to a new report by Citicable ratings have plunged somewhere around 12% between May 2011 and May 2012. At the same time, Cable TV subscribers have decreased by several million over approximately the same time period, though broadband Internet subscriptions through cable providers are going up. As TV loses, the Internet gains.
Of course, it’s not quite that simple. Lots of people still watch broadcast TV. But if you look at the numbers and how things are changing, the shift is away from pre-programmed broadcast and towards on-demand content streamed or downloaded from the Internet.
“But that doesn’t mean TV’s dead,” some may holler. “It’s just those darn kids and their techno-gizmos watching pirated programs on the interwebs!”
To read more of Sean’s It’s the End of TV as We Know It (And We Feel Fine): Understanding TV’s New Role in Culture and Marketing and his opinion of the future of tv, then please visit June’s idfive Whitepapers.
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