We all have our favorites and as Pete explains in his whitepaper, The Truth About Branding, a brand can become many things to many different people. But how do we learn about brands in the first place. Well, that is just about as complicated of an answer as it is to define the universe. However, one of the many way’s we can learn about brands is through search. In today’s world we often value brands and their sites with what shows up at the top of a Google search result page.
Over the years Google’s algorithm has gone through many changes. Some of the updates have severely punished new sites and young brand websites while others have put an emphasis on brand SEO and local search.
SEO is more important than ever before and brands are forced to work hard to get noticed and retain customers. Today, brands have multiple opportunities to appear on a search results page from organic results to paid listings (Adwords), product search, local search, Google Instant and that doesn’t include any social media links that might show up.