“Branding” is one of those words that we all use on a regular basis but can’t seem to come to a consensus about what it means. To some, “branding” means a mark or a visual representation of a company…a logo. To others, “branding” is that ineffable feeling that you get when you come into contact with a company or organization: a “brand” is what we feel. Other folks see “branding” as something that has to do with building awareness or recognition of a product or organization. And for those who hanker for the good ol’ days of the Wild West, a “brand” is one of those flamin’ hot symbols at the end of an iron rod that you use to mark the hindquarters of your livestock. Yeee haw!
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