I think it’s safe to say that to any marketer or advertiser that has experience with social media wouldn’t find most of this data as a surprise. However, what was surprising was that only 30% of business are outsourcing some (or all) of their social media marketing efforts.
And I only say that because of two other statistics that I am all too familiar with myself:
- 59% of marketers are using social media for 6 hours or more each week and..
- 33% of marketers report using social media for 11+ hours each week
If folks are investing that much time toward effective social media marketing than how are only 30% of businesses outsourcing that work load?
Infographic by Patricia Redsicker // Data pulled from Social Media Examiner’s Social Media Marketing Industry Report