Team we are informed design. We start from outcome openness, observe, research, learn, and design.
We are inquisitive by nature, and diverse in talent.
The idfive team represents a talented mix of individuals: designers, writers, project management gurus, developers, mad scientists and philosophers. Our collaborative and multidisciplinary approach leverages this expertise to create effective communications solutions.
We love what we do. We are serious about our work, passionate about learning, relentless about results... and we have fun doing it.
Leadership
Andres Zapata - EVP, Strategy
As the EVP, Andres is operationally responsible for idfive. He ensures progress through communication based on connection, understanding and clarity.
He has been actively leading projects for clients in various industries for over fifteen years, including time spent at Carton Donofrio Partners, a Baltimore advertising and interactive media firm.
During that time, Andres has worked with many notable clients, such as Chelan County Public Utilities Department, PHH Arval, Long Fence, Avis, GSA (FirstGov), Meyer Jabara Hotels, Meridian Health System, Deutsche Bank, The Johns Hopkins University, MICA, Goucher College, GMAC, SUNY Potsdam, Kent State, The University of Baltimore and the University of Michigan.
Andres specializes in problem solving, critical thinking, client relations, account management, and human factors. Andres also has an appetite for detail, which has helped him become a trusty resource for requirement gathering and documentation, workflow, data design, interaction design, research and analysis.
"Hope is not a strategy."
- Rick Page
Andres' work for clients has been recognized with numerous awards including a Webby, several Addies, Maryland’s Best, SUNYCUAD, American Marketing Association Best Education Marketing Campaign and the New York Art Director's Club. He has a B.A. in sociology and communication from Goucher, an M.A. in design from the University of Baltimore, and an M.B.A. from Johns Hopkins.
Andres teaches Interactive Media and Publishing for the Graphic Design MFA program at Maryland Institute College of Art.
Dr. Sean Carton - Chief Creative Officer
Sean helps clients understand the constantly changing intersections of design, marketing, communication, and technology through creative ideas and beautiful solutions.
As the founder of one of Baltimore's first Web development firms in 1995, the founding Dean of the School of Design and Media at Philadelphia University, and the co-author of one of the first books about the Web (The Mosaic Quick Tour series) in 1993, Sean has over 15 years experience designing, developing, planning, and executing interactive media.
Sean has published 8 books about the Internet, technology, business, and video games and writes regular columns for ClickZ.com and Publish.com as well as contributing to magazines such as Wired, Revolution, Stim, and POV. Sean is a sought after public speaker on issues of marketing, technology, and the Internet and has delivered keynote addresses to organizations such as EduWeb, EDUCAUSE, the Florida Telecommunications Industry Association, and the American Marketing Association in the US as well as to organizations in Italy and the UK.
Sean has undergraduate degrees in English and Psychology from UMBC, an MS in English Literature from the University of Maryland College Park, and a Doctorate in Communications Design from the University of Baltimore.
