Team

The idfive team represents a talented mix of individuals with skills ranging from design to copywriting, from account management to application development, from network gaming to sailing.

Our collaborative, multidisciplinary, and disciplined approach leverages our unique experience and expertise to create effective communications solutions across most media. We approach problems with urgency, we treat our clients and vendors with respect, and we love to learn from everyone one we work with. Our team is driven by curiosity, creativity, and the desire to deliver excellence. We feel most successful when our clients feel most successful.

Our core team is small, agile and experienced. We enjoy a flat management structure with Andres providing overriding business management and strategic guidance. Our creative team is lead by Sean, who also serves in a consulting and copywriting capacity.  Bill, our director of visual design, exists in the space where the rubber hits the road – where strategy becomes tangible.  Ted, Jake, Cindy and the rest of our extended network of designers, multimedia artists, and coders make everything we dream up come to life. 

All in all, we love what we do. We are serious about our work. And we like to have fun.

Leadership

Andres Zapata - SVP, Strategy

He ensures progress through communication based on connection, understanding and clarity. Prior to idfive, Andres was a principal and founding partner of Smartank Group, a consultancy that merged with idfive.

Andres specializes in problem solving, critical thinking, client relations, account management, and human factors.  Andres also has an appetite for detail, which has helped him become a fantastic resource for requirement gathering and documentation, workflow, data design, interaction design, research and analysis.

He has a B.A. in sociology and communication from Goucher, an M.A. in design from the University of Baltimore, and an M.B.A. from Johns Hopkins.

Andres teaches User Interface / Experience Design and Interactive Media at Maryland Institute College of Art.

Sean Carton - Chief Creative Officer

Sean helps clients understand the constantly changing intersections of design, marketing, communication, and technology through creative ideas and beautiful solutions.

As the founder of one of Baltimore's first Web development firms in 1995, the founding Dean of the School of Design and Media at Philadelphia University, and the co-author of one of the first books about the Web (The Mosaic Quick Tour series) in 1993, Sean has over 12 years experience designing, developing, planning, and executing interactive media.

Sean has published 8 books about the Internet, technology, business, and video games and writes regular columns for ClickZ.com and Publish.com as well as contributing to magazines such as Wired, Revolution, Stim, and POV. Sean is a sought after public speaker on issues of marketing, technology, and the Internet and has delivered keynote addresses to organizations such as EduWeb, EDUCAUSE, the Florida Telecommunications Industry Association, and the American Marketing Association in the US as well as to organizations in Italy and the UK.

Sean has undergraduate degrees in English and Psychology from UMBC, an MS in English Literature from the University of Maryland College Park, and a Doctorate in Communications Design from the University of Baltimore.